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Following
The Program In It's Entirety Is Most Profitable
The
Back-car-cise videos can be handed out and sold individually if the
doctor so desires, for a suggested retail price of $24.95 to $29.95.
But when the program is followed in its entirety, the doctor
experiences better results, including increased
profitability for your practice.
When
used as a complete program it is considered a “Monitored Therapeutic Exercise Program”. Since you or your staff
perform pre and follow up flexibility exams, and you check their
progress approximately once a week, you can charge more for the program
than just the price of the video tapes. For each three tape series many
Doctors often charge $160, though you can bill whatever is appropriate
for your office.
We
suggest that the patient pay for all two or three tapes at the
beginning of the program, as this improves patient follow through. It
is important to remember that you should still hand the
tapes out one at a time, as the patient’s progress warrants. This
keeps the reward system in effect and maintains patient control.
Explain to the patient that this is not just three video tapes but
rather, a Monitored Therapeutic Exercise Program. Your patients will be more
inspired to follow through than if it were just an exercise video tape
alone.
Script
The
doctor or assistant can say, "We are putting you on a monitored
therapeutic exercise program where we will be monitoring your progress
over one to three months and giving you some pre- and post- flexibility
exams. We will provide you with a three video tape series, issuing one
tape at a time. Your improvement will dictate how quickly you progress
through the program."
The
Back-care-cise Program Is Covered By Most Insurance
You
can bill this out with insurance code 97110. This is a physical therapy
code that is called Therapeutic Exercise. It is given a value of
approximately $40 or more. Consequently, since the program is executed
over one to three or more months, the entire charge can be broken up
over that period, perhaps at each flexibility exam until you have
billed your entire $160 program fee or whatever is appropriate for you.
There are other choices and possibilities for codes which are
included in the Doctors Viewing Kit and the Introductory Special
To
Order go to Doctor’s
Price List
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